Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction

This study seeks to identify effects of hair salon selection criteria on consumer behavior and customer satisfaction in recent times provide current management strategies for salons operating under the changing post-corona business conditions. 346 surveys were collected ran through SPSS 21.0 program frequency, reliability multiple regression analysis. The outcome indicated competence relation factors variable had statistically significant positive effect all while price factor negative variable’s promotion factor. Competence service increased tendency reverse Therefore, order increase encourage promotional activities, shouldn’t focus too much pricing as sometimes lower can have little impact or even customer’s perception quality, instead implementing workplace training that enhances competency relational abilities professional hairdressers.